Concept gallery · captured 2026-05-25

World Cup Hub — 14 concepts

Brainstorm board, not a roadmap. Each concept is sized for "what would this look like in the app" and rated for pitch power. Pick the 3-5 that make it into the hub before the demo. The rest get parked in .planning/phases/35-*/parked-ideas.md so they're not lost.

🔥 Hyperlocal in action 🌍 Cross-city killer ✈️ Tourist + diaspora 🍽 Business + commerce 🕊 Civic + cultural
Legend
★★★★★ = demo power
low cost = <1 day
med cost = 1-3 days
high cost = 3+ days
14 concepts · 5 themes

🔥 Hyperlocal in action

the game spills off the screen onto your block
⚽
Pickup match · McCarren Field
Today 5pm · 12 going · 4 spots left
Anthony D. · "Italy plays at 2 — meet at McCarren at 5 for a pickup match. Italians, friends of Italy, everyone welcome. Bring water."
Pickup games

Spontaneous neighborhood matches

Neighbors organize pickup games around the WC schedule. McCarren, Tompkins, Plaza de Mayo, Yoyogi Park. RSVP, see who's going, show up. The game spills outside the screen.

Pitch line: "The Cup is happening on TV — and on your block."
★★★★★ med cost events extension
GOAL · Argentina 1-0 Brazil · 67'
Celebration heading to Caracas Arepa Bar
23 neighbors en route · 4 blocks from you · 8 min walk
Goal-triggered meetups

Celebration meeting points

Your team scores → app surfaces "23 neighbors heading to El Cocinero right now." Real-time, hyperlocal, emotional. Match results literally pull people outside.

Pitch line: "Real-time crowd flow you can join."
★★★★★ high cost notifications
🏆 Brooklyn bracket pool
1. Greenpoint · 12-2340 pts
2. Bed-Stuy · 11-3312 pts
3. Williamsburg · 11-3298 pts
4. Park Slope · 10-4276 pts
"Greenpoint really thinks they're it 🙄" · 14 replies
Bracket pools

Block-level leaderboards + trash talk

Williamsburg vs Greenpoint bracket pool. Neighborhood-level rivalry threads. Trash talk as the engagement engine. Community-building dressed as a game.

Pitch line: "Friendly rivalry has a home now."
★★★★ med cost gamification

🌍 Cross-city killer

D-15: hyperlocal scales globally — needs to be more than a count
BA · LIVE
🎉
Plaza de Mayo
NYC · LIVE
🍻
Caracas Arepa
TOKYO · LIVE
📺
Shibuya pub
VESTA · LIVE
🤝
Community center
Cross-city live

4-up live reaction stream

Argentina scores → 4 cities erupt at once, stitched side-by-side: BA street + NYC bar + Tokyo pub + Vesta community center. Visibly proves hyperlocal scales globally.

Pitch line: this is the demo screenshot you frame.
★★★★★ high cost pitch shot
Live cheer map · Argentina vs Brazil
94
71
48
12
52
88
96
40
8
62
91
45
Astoria erupted · Williamsburg muted · Brooklyn split
Cheer intensity

Sound / cheer heatmap

Visual neighborhood-by-neighborhood "intensity meter" during the match. Astoria lit up after Greece scored. Williamsburg dead because Italy lost. A map you can read at a glance.

Pitch line: "Watch the city react to a goal in real time."
★★★★ high cost map magic
🇦🇷 Argentina fans · all cities
BA Sofía R.2m
"Plaza de Mayo is INSANE rn 🔥"
NYC Mateo F.2m
"Caracas Arepa Bar erupted. Hi from Brooklyn 🇦🇷"
TOKYO Haruto T.3m
"3am here, worth it. Vamos Argentina."
Diaspora threads

Same team, different cities

One thread per team, segmented by city. Argentine fans in BA + NYC + Tokyo all post in the same Argentina thread. Cross-pollinating diaspora moment in chat form.

Pitch line: "Identity scales. The neighborhood comes with you."
★★★★★ med cost diaspora

✈️ Tourist + diaspora

5M visitors landing in host cities — the Airbnb pitch angle
🇦🇷
47 Argentine fans in Brooklyn this week
Most within 1 mile of you · 14 visitors, 33 locals
+43
Visitor discovery

Fans of your team in town this week

Argentina plays in Boston → 14 visitors crash in Brooklyn. App surfaces local Argentine ex-pats, Spanish-speaking neighbors who can host, Argentine restaurants. Tourists need a neighborhood.

Pitch line: "5M visitors. Each one gets a neighborhood."
★★★★★ med cost airbnb angle
Maria's Rooftop · Brazil vs France
McGuinness Blvd · Sun 3pm · 12 going · 4 tourists welcome
M
Hosted by Maria L. · verified neighbor
Community hosting

Watch party hosting (neighbor-led)

Maria hosts Brazil on her rooftop. 12 RSVPs from neighbors + 4 visitors invited. Verified-neighbor badge. This is Airbnb's whole pitch in a single card — community-hosted gatherings.

Pitch line: "Hospitality without strangers."
★★★★★ med cost airbnb angle
✈️ Visiting Brooklyn for the BA game?
Where Argentine ex-pats hang in Brooklyn
Caracas Arepa Bar · Williamsburg
Boca Junior NYC · Astoria
Argentine asado · every Sat · Sunset Park
Spanish meetup · Tues 7pm · Greenpoint
Curated by 4 Brooklyn-based Argentinos
Tourist mode

7-day visiting-fan guide

Coming to NYC for the BA game? App enters "visitor mode" for 7 days, curates places where Argentine ex-pats hang, surfaces Spanish-speaking neighbors. Locals contribute the recs.

Pitch line: "Local intel beats Yelp every time."
★★★★ med cost tourist UX

🍽 Business + commerce

the demo-able commercial layer — Compass + monetization angle
Argentina match · 8pm tonight
14 spots showing within 0.5 mi
El Cocinero · empanadas tonight
0.3 mi · 18 going · sound on
Auto-curated map

Game-day map: where to watch

Auto-filtered list of bars/restaurants showing your team's match within walking distance. Sound-on filter, capacity, RSVPs, who else is going. The single most demo-able commercial card.

Pitch line: "Local commerce activates around moments."
★★★★★ med cost monetizable
El Cocinero
Argentine empanadas tonight · Argentina match @ 8pm
Today
Sake Bar Hagi
Opening early · Japan match @ 7am
Tomorrow
Paulie Gee's
Italy slice special · Italy match @ 3pm
Friday
Business activity

Restaurants doing match specials

Live business updates anchored to game times. El Cocinero has empanadas tonight. Sake Bar Hagi opens early. Paulie Gee's runs an Italy slice. Businesses become event participants, not just listings.

Pitch line: "Businesses participate in the moment."
★★★★ low cost monetizable
+213
📷 Spotted in Brooklyn this week · across 8 teams
UGC wall

Jersey-spot photo wall

Neighbors in team colors across all cities. UGC + brand affinity + cross-city stitching. Snap a photo, tag your team, see yours alongside Tokyo + BA + Vesta. Instagram-grid energy.

Pitch line: "Identity, made visible on your block."
★★★ low cost UGC

🕊 Civic + cultural

the closing-beat layer — pitch gold for the climax
Vesta · North Quarter Community Center
Kids watching Argentina vs Brazil at the community center
Power cut out at 67'. They moved a generator. The game finished on the projector. 84 kids stayed through stoppage time. Civic infrastructure carrying joy.
Pitch climax · featured card

Vesta featured story — front and center

Currently Vesta is a count in the WC card subtitle ("BA · NYC · Tokyo · Vesta"). It should be a featured editorial card in the hub — large image, a single emotional line, the civic-infrastructure pitch beat. The thing Reffkin sees during the climax.

Pitch line: "This is what survives when infrastructure doesn't."
★★★★★ low cost demo climax pitch gold
Neighborhood roots
Vinicius Jr · São Gonçalo, Rio
Grew up in a working-class barrio not unlike Williamsburg before the 2010s. Played for a community team called Canto do Rio.
Editorial cultural beat

Player neighborhood roots

Globally famous → locally human. "Vinicius Jr grew up in São Gonçalo, a neighborhood like yours." Editorial micro-cards. Connects superstars to neighborhood identity — the Nabe-flavored cultural beat.

Pitch line: "Every star comes from a neighborhood."
★★★ med cost editorial
Claude's recommendation

If we ship 3 cards in the hub, these are the 3

Hero 1
Live cross-city reaction
D-15 killer · the pitch shot · proves hyperlocal scales globally
Hero 2
Game-day curated map
Local commerce activated by a global moment · the most demo-able card · monetization story
Hero 3
Vesta featured story
Civic infrastructure beat · pitch climax · the last thing Reffkin sees
Everything else above goes into .planning/phases/35-*/parked-ideas.md as the "roadmap if Compass wants to scale this."