Nabe
What if your neighborhood had an app?
Pitch Confidential · 2026 · Acquisition Discussion · V2
The Problem
02 / 19

Where does your neighborhood's daily life happen online?

It doesn't. You check eight different places — and still miss most of what's happening within walking distance of where you live.

What people actually want to know

  • What's happening on my block tonight
  • Who's the good babysitter in this building
  • I have too many apples — anyone want them
  • The protest is moving toward 5th — pass it on
  • Are my kids' friends going to the park Saturday

Where they have to look today

  • Instagram (tourists + algorithm noise)
  • Facebook (buries local content)
  • Google "events near me" (only ticketed concerts)
  • Yelp (strangers reviewing chains)
  • Whatever group chat they happen to be in
The Vision
03 / 19

A new category.
The daily app for the place you actually live.

Not "Nextdoor done right." Not "Facebook for neighbors." A genuinely new category that nobody has built — what happens when several apps you already use collapse into one experience tied to where you live.

Facebook + Instagram + Twitter + Yelp + Eventbrite + Tinder + TaskRabbit
Nabe — focused on your neighborhood
The Product · Hyperlocal
04 / 19

Your block. Right now. On screen.

Live emergency alerts, neighbor posts, local services, real events. Williamsburg view — same shape works everywhere.

Williamsburg feed
Right Now banner · Williamsburg

Top: Live emergency — basement flooding on Bedford. Source: NYC DEP.

Below: World Cup hub spanning 4 cities tonight (the cross-city beat — slide 7).

Carousel: Your neighbors' avatars — tap to see their recent posts.

Feed: Olivia Chen: "Power flickering on N 5th — anyone else?" 23 likes. Live.

Proof It Scales
NEW
05 / 19

Same app. Three continents. One civic primitive.

The selector below is open in Williamsburg. Tap any city and the whole app re-renders for that place — feed, briefings, calendar, hotspots, Right Now alerts, all local.

8-city selector
8 active places · 3 NYC + 4 international + Vesta
Tokyo feed
Tokyo · Japanese alerts in 渋谷駅
Buenos Aires feed
Buenos Aires · "Concentración Plaza de Mayo"

"The American-suburb objection dies on this slide."

The Vesta Beat
NEW
06 / 19

Civic infrastructure that survives when buildings don't.

Vesta is a fictional war-affected city in the app. Shelter-in-place advisory on the red banner. Bomb-shelter capacity tracked in real time. Aid convoy arriving Wednesday. Kids' soccer at Civic Square. Civic vitality and emergency coordination, same product surface.

Vesta — red shelter banner
Red shelter banner · Civic Council source

"And here. This is Vesta."

Same app. Same Right Now banner. Same building intelligence layer. Different stakes.

If this works in Vesta, it works in Mariupol. In Gaza. In Sudan. In wherever the next neighborhood goes through duress and the people in it still need to coordinate.

Demo climax beat. The last screen Reffkin sees.

Cross-City — The Killer Use Case
NEW
07 / 19

Hyperlocal is global. One match. Four cities. Same thread.

Argentina vs Brazil, June 13. 613 neighbors gathering across Buenos Aires (312) + Tokyo (128) + Williamsburg (87) + Vesta (86). Each tile is a watch party with neighbors RSVPing — the same human moment in four time zones, surfaced in one card.

WC hub drawer — cross-city Argentina vs Brazil
WC hub drawer · cross-city Argentina vs Brazil

Why now: World Cup 2026 opens June 11 — 5M tourists, 16 host cities, 32 national identities lighting up neighborhoods worldwide.

Why Nabe: No Instagram, no Facebook, no Yelp can stitch a single sports moment across four cities the way the platform with neighborhood identity already built in can.

The hub auto-hides July 19 after the WC final — same pattern next is Olympics LA 2028.

The Moat · Reshaped
08 / 19

What's actually defensible — and what isn't.

Zero users today by design. This is a sold blueprint, not an operating business. The moat is product clarity and architectural depth, not data — that's earned over years AFTER acquisition.

What IS defensible — today

  • 30+ phases of product strategy already decided
  • 8 cities of content architecture proving global fit
  • Wartime vertical (Vesta) proves civic infrastructure framing
  • Global-event vertical (WC, Olympics) — time-bound hubs
  • Brand + design maturity — gradient identity, full type system
  • 5 years of vision-clarity in one founder's head

What's NOT defensible — yet

  • User numbers (zero — disclosed upfront)
  • Network effects (none yet — earned post-launch)
  • Resident-contributed building data (becomes the future moat as residents post)
  • Geographic density (achieved through Compass's existing agent footprint)

A competitor with $50M and a year would still not be where this is — because the product strategy is the hard part, not the code.

Why Now
09 / 19

Four forces opened the window. WC 2026 closes it.

Urban loneliness is a public health crisis

Surgeon General advisory. Remote work means more time in neighborhoods, with no app for that time.

Local journalism is dead

No more hyperlocal newspapers. Citizen-contributed neighborhood content is the natural replacement.

AI enables features impossible 3 years ago

Grounding AI in real community data unlocks "what's it actually like to live here?" — a query Zillow + ChatGPT can't answer well.

WC 2026 opens June 11 — 18 days

5M tourists across 16 host cities. One-month window for the platform with neighborhood identity to OWN the cross-city moment. After that, Olympics LA 2028.

Market Size
10 / 19

Civic infrastructure for every human community on Earth.

The TAM expands once you see Nabe as the platform underneath every kind of professional who works in a neighborhood.

50+
Service Provider Categories

Handyman, babysitter, dog walker, designer, mover, tutor — and on.

8B+
Humans Worldwide

Every human lives somewhere. Every place is a neighborhood. None have an app for it.

$500B+
Global Addressable Market

Yelp + TaskRabbit + Eventbrite + Tinder + Care.com + Angi combined, plus civic use cases nobody has built.

0
Direct Competitors

No one has built this specific category. The window is open.

Business Model
11 / 19

We don't tax the community. We monetize professional access to it.

Yelp + Glassdoor pattern. Free for the network creators. Paid for the ones who profit from access to them.

Group
Tier
Price
Residents
Free always
$0
Restaurants / retail
Free + premium upgrade
$0 / $19-49/mo
Service providers (50+ types)
Free + pro upgrade
$0 / $9-29/mo
Real estate brokers
Free + analytics pro
$0 / $19-49/mo
Landlords / property mgmt
Free always — data sources
$0
Event organizers
Free + ticketing cut
5% paid events
Why Compass · Strategic Fit
12 / 19

Compass has agents but no daily consumer surface. Nabe has the surface but no agents.

The combination is the asset. Neither half is one alone.

Compass has
~340,000 agents — across owned + franchise (Coldwell, Sotheby's, Corcoran, ERA, BHG, Century 21, Christie's)
Listings inventory — the supply side of every transaction
Concierge / mortgage / title — transaction-moment cross-sell built in
Brand + 120-country footprint — instant credibility, no cold start
+
Nabe brings
Daily-active consumer surface — not a quarterly transaction app, a daily-life one
Neighborhood intelligence — what only locals know, layered onto every listing
Resident lifecycle — touch the user before, during, and YEARS after the transaction
Network-effect product — currently no brokerage has one

"Reffkin's 'end-to-end platform' thesis finally has a consumer-side."

Revenue Levers for Compass
NEW
13 / 19

Three levers. Quantified in Compass's language.

Strategics underwrite on accretion to YOUR P&L. Not generic market upside.

Lever 1 — Agent Retention
~15-25%
agent churn / year industry-wide

Daily-active consumer product = stickier agent. Every retained agent ≈ ~$40K GCI to the brokerage. Even 200 retained agents = $8M annualized.

Bench: NAR retention data; Compass internal benchmarks.

Lever 2 — Lead Funnel
$300+
paid CAC per seller lead (Zillow Premier)

Nabe events + Right Now + marketplace → seller-side leads Compass currently buys from Zillow. Even 1K leads/mo replaced = $3.6M annualized cost avoidance.

Bench: Zillow Premier Agent leads pricing.

Lever 3 — Lifecycle Cross-Sell
~10×
touchpoint expansion (transactional → daily)

Concierge, mortgage, title cross-sell embedded into the RESIDENT lifecycle, not just the transaction moment. Touches the user 365 days a year instead of 3.

Bench: Compass Concierge + OriginPoint attach-rate uplift potential.

Numbers above are directional benchmarks intended to anchor diligence — not standalone projections. Full model available under NDA.

What This Defends Against
NEW
14 / 19

Zillow owns search. Redfin owns click. Nobody owns daily life — yet.

The biggest existential threat to a brokerage isn't another brokerage. It's the platform that owns the consumer's daily relationship and starts charging for access to it.

The threat scenario

Zillow ships a neighborhood-social layer in 2027. Now they own search AND daily life. Compass becomes the back office — listings vendor, not consumer relationship owner.

Why Zillow can't ship this from scratch

Zillow is a search engine. The neighborhood-social vertical needs vision-clarity and design maturity built for community, not for SEO. Different product DNA.

The window: ~12-18 months

Either Compass owns this category by Q4 2027, or you're competing against someone who does. Defensive M&A budgets move faster than offensive ones.

"The most expensive thing in M&A is the deal you should have done."

Integration · Day 1 → Year 3
NEW
15 / 19

Comfortable integration plan. No drama.

M&A teams want to see how value materializes on a calendar. Here it is.

Day 1
Ship as standalone
  • Nabe ships as a Compass-branded standalone app, no agent flows yet
  • NYC + the 4 international pilot cities go live
  • Founder transitions to advisor role
  • No engineering integration with Compass core yet
Day 30
Agents appear in 3 pilots
  • NYC + LA + Austin — Compass-strong + social-savvy markets
  • Compass agent profiles embedded in those 3 cities
  • "Ask Local Agents" lights up using existing agent roster
  • First buyer/seller leads route to local Compass agents
Day 90
Expand to 6 markets + listings sync
  • Add San Francisco + Boston + Miami — 6 markets live
  • Compass listings embed Nabe building intel + neighbor reviews
  • Every listing gets a "what only locals know" layer
  • Concierge / mortgage / title surface inside resident lifecycle
Year 3
Default consumer surface
  • Nabe is the default consumer surface on every Compass listing nationwide
  • 340K agents have daily-active consumer profiles
  • Compass is the only brokerage with a network-effect product
  • Reffkin's end-to-end thesis is real
The Founder
16 / 19

Five years of vision. Three months of execution.

"I'm a 5th-generation Williamsburg native. I watched my neighborhood change five times over — every time, something was lost. Neighbors who don't know each other's names. The stoop conversations gone. The block parties replaced with delivery apps."

"I knew someone needed to build the answer. Nobody did. So I sat with the problem for five years before I figured out the solution. Three months ago, I designed and demoed what it looks like. Now I'm bringing it to the brokerage that can actually scale it."

5th-Gen Williamsburg  5 Years Vision  3 Months Designing  Solo Founder
Honest Risks · Clear Lanes
NEW
17 / 19

Three risks I see. Three lines I won't cross.

Naming them up front saves both of us a 60-day diligence cycle.

Risks (and mitigations)

1. Zero traction = unproven thesis.

Mitigation: deal structured with milestone-based earn-outs against Day 30 / Day 90 milestones.

2. Founder retention dependency.

Mitigation: 24-month advisor lock + fully documented product playbook handed to Compass product team in week 1.

3. Compass culture vs consumer-product velocity.

Mitigation: Nabe operates as standalone product org for 18 months. No early integration into Compass engineering.

What I won't do

I won't run a 200-person org.

I'm a solo founder. Operationalizing happens with a Compass-built team.

I won't fight on listings UX.

That's Compass's existing surface. Nabe sits adjacent, not on top.

I won't co-brand on day 1.

Nabe brand stays clean until Year 2. Premature co-brand kills the product narrative.

The Ask
18 / 19

Acquisition. Specific terms.

Brand, product, IP, working demo, strategic playbook — all of it. I retain a small equity stake and step into a strategic advisor role. Compass builds the team and ships.

$25-40M
Acquisition Range

Cash + earn-out blend. Earn-out tied to Day 30 / Day 90 integration milestones.

1-3%
Founder Retained Equity

Aligned with platform success post-acquisition.

24 mo
Advisor Lock

8 hours / week. Product vision continuity through transition.

60 days
Exclusivity Window

Once an LOI is signed. Diligence runs in parallel.

Open to creative structures — cash, stock, earn-out blend. Numbers above are anchors for a real conversation, not a take-it-or-leave-it.

Timing
19 / 19

The category window is open. Someone is going to build this.

The question for Compass is whether you own this category — or compete against it when someone else does.

Compass first because the fit is obvious

~340K agents globally. Active Zillow battle. Just closed the $1.6B Anywhere merger (Jan 2026). Founder relationship to the firm. Coming here first is intentional.

But not Compass only

Conversations planned with multiple strategic partners this month. The category window won't stay open forever, and the founder won't wait for one process.

Quick path to definitive direction is part of the ask.

Thank you.
What if your neighborhood had an app?

Next: live demo on phone. Founder discussion. Q&A. Path to definitive direction.

Pitch Confidential · 2026 · Acquisition Discussion · V2