One price.
Two segments.
Everyone else free.
Nabe's monetization, kept deliberately simple — low enough that it never turns anyone off.
$9.99 / month — flat, for everyone who pays
The Model
Who pays, who never does
A single flat subscription for the two groups who get leads and visibility from being discoverable on Nabe. Everyone whose presence makes the neighborhood feel alive stays free.
● Pays — $9.99/mo
Real estate brokers / agentsListed & reachable for clients
Service providersContractors, tradespeople — found & hit up in Discover
○ Always free
Residents & regular users
Why $9.99: friction-free. No procurement, no negotiation, no "is it worth it" math — it's a coffee a week. The simplicity is the go-to-market. Brokers can be tiered up later once the channel is proven; this is the on-ramp, not the ceiling.
The Compass Story
Why this lands now
In January 2026 Compass closed its acquisition of Anywhere Real Estate — creating Compass International Holdings, the world's largest brokerage. Two built-in distribution channels, one funding decision away.
Compass — the company
~40,000 agents
Legacy Compass brokerage agents
$4.8Mper year at 100%
Compass International Holdings
~340,000 agents
Compass + Anywhere: Coldwell Banker, Sotheby's, Century 21, Corcoran, ERA, @properties, BHGRE
$40.8Mper year at 100%
The captive-channel advantage: these agents don't have to discover Nabe — if Compass funds or acquires it, it's rolled out to them. That's why the realistic-capture numbers below use 25–50% for Compass vs. 5–10% on the open market.
Nationwide — United States
The full US market
US real estate agents
~2,000,000 licensed
~1.5M are NAR Realtors
$239.8Mper year at 100%
US service providers
~2,500,000 businesses
Home-services firms (plumbers, electricians, HVAC, cleaners, landscapers…)
$299.7Mper year at 100%
US — combined ceiling
~4,500,000 paying accounts
All agents + all service providers
$539.5Mper year at 100%
Worldwide
The global ceiling
Agents worldwide
~6,000,000
NAR estimate; global range 4–6M
$719.3Mper year at 100%
Service providers worldwide
~10,000,000 (est.)
Rough estimate — softest figure in this deck
$1.2Bper year at 100%
Worldwide — combined ceiling
~16,000,000 paying accounts
All agents + all service providers
~$1.9Bper year at 100%
At a Glance
Ceiling vs. realistic capture
"Ceiling" = every eligible account paying. "Realistic" = a defensible adoption slice. At $9.99/mo = $119.88/yr per account.
| Scenario | Accounts | Annual ceiling | Realistic / yr |
|---|
| Compass (legacy) | 40K | $4.8M | $1.2M–$2.4M |
| Compass Intl Holdings | 340K | $40.8M | $10.2M–$20.4M |
| US — agents + providers | 4.5M | $539.5M | $27M–$54M |
| Worldwide — agents + providers | 16M | ~$1.9B | $96M–$192M |
- Compass scenarios — captive channel25% / 50% capture
- US & worldwide — open market5% / 10% capture
Assumptions & Sources
How these were built
• Price: $9.99/mo → $119.88/yr per paying account, flat across brokers and service providers.
• Compass (legacy): ~40,000 agents. Compass Intl Holdings: ~340,000 professionals worldwide post-Anywhere (Compass ~40K + Anywhere ~51K owned + ~250K franchise). Deal closed Jan 9, 2026.
• US agents: ~2.0M licensed (~1.5M NAR members).
• US service providers: ~2.5M home-services businesses (~6.1M workers).
• Worldwide agents: ~6M (range 4–6M, no official global count).
• Worldwide service providers: ~10M — a deliberately conservative estimate; no clean global statistic exists. Treat as directional.
• Capture rates are illustrative, not bookings: Compass channels assume rollout to a captive base; open-market assumes self-serve discovery.